IJTIMOIY REKLAMALARDA DISKURSIV YONDASHUVLAR
Keywords:
Ijtimoiy reklama, diskurs tahlili, lingvistik strategiyalar, vizual semiotika, raqamli media, axloqiy mas’uliyat.Abstract
Ijtimoiy reklama raqamli jamiyatda fuqarolik ongini shakllantirish va ijobiy o‘zgarishlarni rag‘batlantirishda muhim rol o‘ynaydi. Ushbu tadqiqot lingvistik, pragmatik, vizual va diskursiv strategiyalarni tahlil qilib, ularning auditoriyaga ta’sirini o‘rganadi. Jakobson, Ferklaf, Barzes va Fuko nazariyalariga asoslanib, Greenpeace, UNICEF kabi kampaniyalar misolida madaniy va demografik farqlar yoritiladi. Raqamli platformalar va algoritmik targ‘ibot xususiyatlari ko‘rib chiqiladi. Tadqiqot manipulyatsiya va axloqiy mas’uliyat masalalarini muhokama qilib, ijtimoiy reklama salohiyatini ta’kidlaydi.
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